Packaging plays an important role to sell your product. In today’s world, everyone is obsessed with packaging and design. We have seen countless brands showcasing their products in different packaging designs. You can use these packaging materials for branding and increasing your sales. Packaging plays a very important role in selling your product.
It is the first thing that a customer sees when they take out your product from the box. If you are going to sell your goods online or in traditional shops, then you should consider using proper packaging materials instead of just stuffing everything into a plastic bag. This will also save you some money as well as reduce waste if you keep reusing the same packaging over and over again.
What are the benefits of using the right packaging materials?
Packaging plays a very important role in selling your product. It is the first thing that a customer sees when they take out your product from the box. If you are going to sell your goods online or in traditional shops, then you should consider using proper packaging materials instead of just stuffing everything into a plastic bag.
This will also save you some money as well as reduce waste if you keep reusing the same packaging over and over again. Here are some of the benefits of packaging that can help you to choose the right packaging materials:
- Packaging protects your product – Let’s say that your product is glass or some other fragile material. If you just put it in a plastic bag, then there is a high chance that your product might get damaged. So packaging your product or giving it a proper box can help to protect it from damage.
- It can help to market your product – You have seen many brands showcasing their products in different packaging designs. You can use these packaging materials for branding and increasing your sales.
- It can help to increase the value of your product – If you are selling a handmade product, then having a proper packaging design can increase the value of your product.
How to know what kind
There are many types of packaging materials available in the market. You can choose different materials according to your product, its features, and the design you want to create. To choose good packaging materials, you must know what you want to achieve with them. Here are some of the things you should keep in mind when choosing the right packaging materials:
- Quality of the materials – The quality of the packaging materials matters. So, if you are going to use cardboard or bubble wrap, then you should go with high-quality paper or plastic.
- Environmentally friendly – When you are choosing the right packaging materials, then you should see whether they are environmentally friendly or not. It is a good idea to use materials that are recyclable or biodegradable.
- Cost-effectiveness – You also have to keep in mind the cost of the packaging materials. If it is too expensive for your budget, then you are not going to manage to get higher sales.
Materials for the outer layer
These materials can help you in protecting your product. Dry powdered material can add extra protection to your product while polypropylene or polyethene terephthalate (PET) is commonly used for bottles.
- Polyethene terephthalate (PET) – PET is a material used for the outer layer of bottles. It is a clear, odourless and transparent polyester film. It is very strong and does not shatter easily.
- Polypropylene (PP) – PET and PP are the most commonly used materials for the outer layer of bottles. PET is a clear, transparent and strong plastic whereas PP is a white, odourless and non-toxic plastic. Polyvinyl chloride (PVC) – PVC is a clear, hard and sturdy plastic. You can use it for the outer layer of bottles. It has a low odour and is also recyclable.
Materials for the bottom
- Bottom materials are very important in protecting the product. Some bottom materials are usually used in the food and beverage industry. So, bottom materials are usually made of stainless steel or plastic.
- Food grade stainless steel – Stainless steel is a very strong and durable material used for the bottoms of containers. It is also known as 18/8 stainless steel and has high quality.
- HDPE (High-density polyethene) – HDPE is a type of plastic used for the bottom of containers. It is a strong, transparent and durable material. PP (Polypropylene) – PP is another type of plastic used for the bottom layer. It is transparent and has good tensile strength.
Materials for the top
The top layer of packaging materials acts like a seal. It provides a single layer of protection from the outside environment. There are many different types of top materials available in the market. You can choose based on your requirements.
- PET – PET is clear, odourless and strong plastic. It is commonly used for the top layer of packaging.
- PP (Polypropylene) – PP is white and non-toxic plastic. It is transparent and has high tensile strength.
- PVC (Polyvinyl chloride) – PVC is a hard, transparent plastic often used to make lids.
Wrapping paper and string material
Wrapping paper is an important part of the packaging. It can be used to protect the product while shipping or storing it in your house. Paper material can be used to wrap the product or can be tied to form a string. There are many types of paper available in the market like tissue paper, art paper, and craft paper.
- Tissue paper – This is a strong paper used for wrapping products. It is strong and does not tear easily.
- Art paper – This is a sturdy paper with many patterns and designs. It is also known as canvas paper.
- Craft paper – This paper is used for crafts like card making or scrapbooking. It is sturdy paper and has many colours.
Cardboard and boxes
Cardboard is one of the most commonly used packaging materials. You can use it to make boxes or crates for storing your products. These days, there are many different types of cardboard available. You can choose cardboard based on your requirements. Cardboard boxes are the most commonly used packaging materials. You can use them to store your products or send them to customers.
They are cost-effective and strong. Cardboard boxes are very cheap and cost-effective packaging materials. However, they are light and not sturdy enough to protect the products inside. Boxes are the most sturdy packaging materials. They are usually made of wood, paper, cardboard, plastic, or metal. Boxes can be used to protect your products or send them to your customers.
Using bubble wrap and foam material
Bubble wrap is one of the most commonly used packaging materials. It is a semi-transparent polyethene film used for keeping your product safe during transportation. The foam material is a kind of material used for cushioning the sharp edges of your product during transportation. It is a strong and light material that helps to protect your product during transportation.
Conclusion
Many people think that packaging is unnecessary. However, the fact is that packaging plays an important role in selling your product. It protects your product from damage, makes it easy for customers to open and close, and makes it easier for the delivery person to deliver it. To enjoy the benefits of packaging, you need to choose the right materials for your packaging.
When choosing the right packaging materials, you must consider the quality, durability, and price of the materials. Now you know what you need to do to get the best out of your packaging. After all, the packaging is where you will be showing off your creativity, your expertise, and your marketing prowess.
