Whether you’re selling a physical product or an e-commerce website, your success hinges on how well you package a product. Products that are easy to use and understand sell for longer than others.
This becomes even more important when you have a niche market as many of your potential customers might be drawn to the competition. In this article, we will look at some of the key factors you should keep in mind when packaging your unique product so that it sells well.
Focus On The Benefits Of Your Product
According to a survey, only 5% of people gather enough information about a product to make a buying decision. If you want your product to sell, you should focus on the benefits it provides before even thinking about the price. This is even more important when you have a niche product as your potential customer might prefer the competition’s product over yours.
In addition to the obvious benefits, you could also look at how your product solves a problem in the market, how it makes current products obsolete, and how it solves a problem for your target customers. This will help you get across how your product solves a problem for your customers and also helps you in making a case for why your product is better than your competitor’s.
Provide thorough information about your product
When it comes to packaging your product, the information you include will play a key role. It can make or break your product if you don’t get the right information right. You will have to include information related to the benefits of your product, its specifications, the number of customers it has helped, and its pricing.
You could also include some images and a video to help build a better picture of your product. If you want your product to sell better, you will have to provide more information than what’s required according to the law. This will help you get past the initial hurdle and allow more potential customers to discover your product.
Incentivize users to try out your product
If you want your product to sell better, you will have to incentivize users to try out your product. This is done by providing a discount coupon, an invitation to an event, or a free sample of your product.
This can be done by placing a note with your product, putting a sticker on your product, or including a card in your shipment. You could also offer an affiliate program where you get paid for any sales your customer makes using your product.
Include a comparison chart of your competitor’s products
There is no point in packaging your product if potential customers are unaware of your competitor’s products. This shouldn’t be done haphazardly. You should carefully go through the chart, analyze it, and then rewrite it until it’s perfect.
This shouldn’t be done overnight. You should start by rewriting the chart at least 3 times until you’re satisfied with the result. A comparison chart allows you to clearly highlight the benefits of your product and also highlight your competitor’s product.
Don’t skimp on the packaging and branding
It’s common for companies to skimp on the branding and packaging of their products. However, if you want your product to sell better, you will have to spend more on the branding and packaging of your product. You should even look at your branding as an opportunity to make some money. You could, for example, create a product that is related to your brand or create a product that is similar to your brand and sell it on your website.
Wrapping Up: How To Package A Product
When it comes to branding your product and packaging it, there are many things you need to keep in mind. You will have to focus on the benefits of your product, its specifications, the number of customers it has helped, and its pricing. You could also include some images and a video to help build a better picture of your product. If you want your product to sell better, you will have to provide more information than what’s required by law.
You will have to incentivize users to try out your product, include a comparison chart of your competitor’s products, don’t skimp on the branding and package of your product, and so on. These are just some of the tips you will find useful when it comes to packaging your product and making it sell better.
