Whether you’re selling your homemade product online or at physical locations, you need to create the right packaging that showcases your product to its best advantage. Packaging is one of the first things anyone sees so it’s important to make sure that it’s attractive, effective and also protective.
When selling your products online, the packaging is a big part of making sure that customers who aren’t able to see what you have in stock are still able to find out if they want to buy something from you.
This is even more important when you sell handmade items or produce small runs of a specific product as they don’t tend to have as many potential buyers compared to larger businesses and companies who produce mass-produced products with a wider range of suppliers.
What to Include in Your Packaging List
While you’re making your product, you should also be making notes about what you want to include in your packaging. This is important because it helps you to focus on the right parts of your product when choosing what to write on the box. For example, if you only want to write the name of the product, you don’t want to include any other information on the box.
This can be distracting and can even confuse people who come across your product without any additional context. It’s also important to remember that while you’re designing your brand-new packaging, you need to make sure that it also works as a container.
If you’re selling your products in bulk, you don’t want your product to accidentally spill out of the box and ruin your brand. You can find solutions for this like ensuring that your product is packed tightly in the box or having a separate corrugated box for the product.
How to Choose the Right Type of Package for Your Product
There are quite a few factors that you need to consider when choosing the right type of packaging for your product. Here’s a quick run-down of what you can include in your decision-making:
- The type of material that your product is packaged in – This can affect how it’s stored, shipped and handled. For example, if you’re selling makeup, you should be more concerned about keeping it safe than trying to keep it cool. This is why it’s important to choose a material that’s lightweight, durable and breathable.
- The shape of the container – This is important because you need to make sure that it doesn’t impact the way your product is displayed. For example, a rectangular container can be too rigid and not allow the product to be seen clearly.
- The size of the container – This should be enough to hold all the ingredients of your product as well as the price, barcode and product name.
Make It Pop With a Strong Colour Scheme
The colour scheme on your packaging is one of the first things that customers will inspect. If it seems too dull, it’s likely to be ignored or ignored. The best way to make sure that the colour scheme on your packaging is noticeable is to use a strong, bold colour scheme.
You can use a complementary colour scheme or a contrasting colour scheme but make sure that it’s still noticeable enough to catch the attention of potential customers. You can also use different hues of a single colour to add more depth and interest to your packaging.
Keep It Light And Folded Just Enough
You don’t want your packaging to be too heavy and take up too much space in your shipping container. On the other hand, you also don’t want it to be too light and risk getting damaged during transit. The best way to find out the right amount of weight for your packaging is to test it.
You can place a small sample of your product in a container with the prototype of the packaging and see how it handles the weight of the container. You can also do this with the full product and a scale to get an accurate reading. From there, you can start making adjustments.
Consider Adding an Exfoliating Benefit
Many people who purchase cosmetics and skin care products also want to get rid of their extra skin cells and impurities. If this is something that you’re offering, you can add it to your packaging as an exfoliating benefit. Exfoliating benefits help to make your product look more attractive by adding a more appealing look to the ingredients.
For example, if you’re selling a face wash, you can add a granular look to the ingredients so it looks like there are tiny grains in the product. Exfoliating benefits also help your products to look fresher and cleaner even if it’s not something that your product is specifically designed to do. Exfoliating ingredients like rosemary and Thai basil are commonly found in face washes and other products.
Wrapping Up
When it comes to creating the perfect packaging for your product, you need to make sure that it’s visually appealing, displays your product to the best advantage and is also durable enough to withstand the weight of the box. The best way to find out the right type of package for your product is to think about what you want to achieve and then work backwards to find a suitable solution.
