Packaging is the design and presentation of your product. It’s an important consideration because it can help you sell more of your product. How? It can make it look attractive, help it stand out from competitors and make it easy for someone to grab. Think about all the products you buy every day.
Pretty much every single one has packaging so that the company can get their new product to you as cheaply and efficiently as possible. That same principle applies to businesses too. If you want to sell more of your products or reach a wider audience, then paying attention to packaging is essential.
What is Packaging?
Packaging is the design and presentation of your product. It’s an important consideration because it can help you sell more of your product. How? It can make it look attractive, help it stand out from competitors and make it easy for someone to grab.
Think about all the products you buy every day. Pretty much every single one has packaging so that the company can get their new product to you as cheaply and efficiently as possible. That same principle applies to businesses too. If you want to sell more of your products or reach a wider audience, then paying attention to packaging is essential.
Why Does Packaging Matter?
Packaging can create excitement around your products. It can make your product look bigger or more valuable than it is. This can trick people into thinking your product is better than it is. This can also make your product seem more desirable or of higher quality than it is.
If the packaging is misleading, it can reduce confidence in the product itself, leading people to think that it is substandard or even unsafe. This can discourage future sales and damage the reputation of your brand and products.
Types of Packaging
There are many types of packaging, and many retailers use different types for different products. Some of the most common kinds of packaging are below.
- Standard Packaging – These are the trays, boxes, bags or buckets that most companies use for shipping their products.
- Specialized Packaging – These are the types of bags and containers used to ship a variety of products, like pharmaceuticals. Specialized packaging is generally more expensive, making it a good choice for some products.
- Customized Packaging – These are the types of labels and designs that you can use to make your product stand out or help it stand out from competitors.
Checklist: When does it make sense to package your product?
This will depend on the type of product you are selling and the specific factors that apply to your business. However, some general guidelines may help.
- If your product is a service, like a restaurant, it may make sense to package it.
- If you sell a high-value product, like precious metals, it may make sense to package it.
- If you are selling a new product and you want to get it noticed, it may make sense to package it.
- If you sell a product that is perishable, like food or beverages, it may be a good idea to package it.
- If you are selling a consumable product, like a medicine or food supplement, it may make sense to package it.
How to Package Your Product
There are many ways to package your product. It depends on the type of product and how much you want to invest in packaging.
If your product is consumable, try using a snap-top container to help keep the product fresh. You can also use a clear lid to help customers know if the product has been consumed or if there is still some left in the container.
For non-consumable products, use sturdy, yet lightweight packaging. This can be cardboard, plastic or even paper.
Make sure that your packaging is easy to open and reseal. This can be done with a variety of types of packaging, such as a resealable bag, sleeve or box.
Forgo the fancy designs, but think about the colours used on the product itself, on the outside of the packaging and on the inside of the packaging.
Tips for packaging your product
- Keep the design simple and clean. You don’t want customers to get confused while trying to open and reseal the packaging.
- Make sure that there is sufficient information on the packaging, including the product name, ingredients and how the product works.
- Use the right type of packaging for your product and your target market. A shoe in a cardboard box might not be the best packaging choice for a food product, while a glass bottle would be appropriate.
- Use the right type of label, based on the product and packaging you are using.
Conclusion
Packaging is a critical factor in the success and profitability of any business. It can make a product seem more valuable than it is, trick people into thinking it is better than it really is and even reduce confidence in the underlying product itself.
There are many types of packaging and many different ways to package your product, depending on the type of product you sell and your target market. Packaging can make a product seem more valuable or of higher quality than it is, trick people into thinking it is better than it is, and reduce confidence in the underlying product itself.
